Electronic commerce consultant

You have been hired as an electronic commerce consultant to Oyster Bay, Inc., a dealer in ocean-going yachts. Oyster Bay maintains offices and marinas in major U.S.East Coast ports. The typical purchaser of an Oyster Bay yacht is a high-income business executive, a retiree, or a person of significant inherited wealth. Oyster Bay salespeople have noted that their customers are increasingly aware of the Web. Prepare a proposal for an Oyster Bay Web portal site. You do not need to design Web pages, but your proposal should include a detailed list of features that should be included in the site design. Describe each feature in detail, and explain why you believe it should be included. For each feature, note whether it will be supplied by Oyster Bay personnel or purchased from on outside supplier. To learn more about existing yacht sales sites, you can use your favorite search engine or consult the Carver Yachts, Moran Yacht & Ship, and YachWorld.com links in the Online Companion.

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