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Wednesday, June 25, 2014

USING ONE COUNTRY OF YOUR CHOICE, CRITICALLY APPLY THE PESTEL FRAMEWORK TO VOLVO IN ORDER TO IDENTIFY THE CHALLENGES THE COMPANY IS LIKELY TO FACE IN THE FUTURE

Task:
(1) Using one country of your choice, critically apply the PESTEL framework to Volvo in order to identify the challenges the company is likely to face in the future (1500 Words)
(2) Building on your question 1 analysis, what strategic advice would you give to Volvo? (1000 Words)
Your work must be correctly referenced throughout in the Harvard format. You are expected to include in your discussion relevant references from academic sources. Journalistic, public policy and publicly available commercial literature / sources may also enrich the assignment.
You must be within the designated word counts by +/-10%.
Your assignment should be word processed and produced in an appropriate business style. The font should be 12, and be double spaced. The work must be completed on an individual basis. This assignment is worth 50% of the module.
WARNING – ACADEMIC MISCONDUCT
Plagiarism means passing off somebody else’s efforts as your own work.
The following are NOT permitted:
Copying somebody else’s work in whole or in part
Getting somebody else to help you with the specific content of your assignment (only general discussion with somebody else about the topics covered in the assignment is permitted – not discussion about the specific assignment contents)
Getting somebody else to correct your work
Copying (or cutting and pasting) text or web site content into your assignment without attribution of the source with full academic referencing
Quoting more than 100 words of text verbatim even with attribution to the source
Any student who assists another student to plagiarise or collude (by allowing their work to be copied or by specific assistance/checking another student’s work) or participates in any other form of misconduct is ALSO guilty of misconduct.
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