QUALITY MANAGEMENT

Select an consumer electronic product (lap top, mobile phone,tablet, gaming console, TV or similar), which has been launched as a new product or relaunched with a new and distinct style in
the last eighteen (18) months. You must claim the product for yourself by contacting your lecturer or tutor in person or by email
and naming the brand and model. Be specific, for example,“Apple iPad 2′, ‘Dell XPS14s’, ‘Samsung 8BD E8000A recorder”,not just “Panasonic TV”. As far as possible, you should ensure that you have selected a product which has not been selected
by another student.
Research details on the product and write a report on the product selected, ensuring that you:
1. Describe how the quality of the product is communicated by the seller/supplier. This can be interpreted from packaging,
materials, advertising, sales channels, supplier provided information on the Internet,etc.
2. Develop a rating scale for the quality of your product, and use the scale to demonstrate how the quality of the product can be compared with at least three similar (competing) products by
other manufacturers. (Use a one-to-five star rating scale like that used for hotels.)
Be careful to limit the amount of information you provide. The lecturer may like to see a picture of the product, but will not be interested in reading detailed product specifications downloaded
from the Internet, except where these are relevant to the content of your report. Do not concern yourself with the needs and wants of consumers. This report is about how the supplier has catered
for quality in the manufacturing, presentation and delivery of their product.
You are required to:
· Write a ‘short report’ (see Guide for students).
· Use the product as a way to demonstrate your knowledge of the course content, including the textbook and additional reading you have done. This involves extensive referencing of theory available from these sources.
· Provide an executive summary, introduction and conclusion.
· Use a table and/or graph to compare the competing products.
· Use appropriate headings.
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